Digital Marketer

Description

• To administer social media and digital platforms (i.e. Facebook, Twitter, Linked-In, websites etc.)
• Administration includes content formulation, online brand awareness, communication, and engagement across digital channels, as well as generation of inbound traffic and dialogue with key stakeholder groups
• Establishing, enhancing, and managing a diversified and integrated digital presence
• Developing content calendars in line with overall brand strategy and report on content distributed

Duties

• Digital Marketing:
• Create and implement digital marketing strategies that align with the overall business goals
• This includes defining target audiences, setting objectives, and choosing appropriate digital channels
• Thoroughly understand the workings of online communities to create, build and maintain communications
• Develop and curate content for various digital channels such as websites, blogs, social media, email marketing, and more
• This involves creating text, images, videos, and other multimedia content
• Have a good understanding of SEO
• Optimise website content to improve its visibility on search engines like Google
• This includes keyword research, on-page SEO and link building
• Manage and maintain social media profiles for various brands
• This involves creating and scheduling posts, engaging with the audience, and analyzing performance metrics
• Develop content calendars by creating, scheduling, promoting, and community managing all client pages accordance to brand strategy
• Perform timely social listening and community management by reviewing and engaging with user comments and user generated content, setting up default responses for certain enquiries and escalating comments/queries, where appropriate
• Work out and implement appropriate advertising budgets to specific target audiences
• Monitor and manage the online reputation of brands, responding to reviews and feedback on platforms like Google My Business
• Provide clients with full reporting on all digital activities
• Monitor and analyze the performance of digital marketing efforts
• Use data to make informed decisions and recommendations to optimize strategies
• Ensure that digital content reaches the right audience through various distribution channels, including social media, email, and paid advertising
• Other Responsibilities:
• Strategising, conceptualizing and setting measurable KPIs for digital marketing campaigns
• Assisting the team with platform development where necessary. Implement and manage marketing automation tools to streamline processes
• Customer relations: customer support – answering questions however they come in (phone, e-mail, social media etc.)
• Analytics: Using Google Analytics and ORM and other measurement tools to provide reports on metrics in line with the marketing strategy
• Continuously work on improving website and landing pages to increase conversion rates
• Design email marketing campaigns and ensure effective delivery to all relevant contacts
• Understand and set up the online reporting platforms for all digital presence
• Conduct thorough digital audits to present and implement for the overall improved digital health of brands
• Advise and optimize target audiences for our brands through keyword research and adhering to marketing budgets for online ads
• Monitor and optimize digital campaigns
• Conduct split (A/B) tests to compare the effectiveness of different marketing strategies, website designs or ad campaigns
• Any other duties as and when required
• Digital Innovations and new Marketing Technologies:
• Collaboration with Digital Marketing and brand teams on new developments management
• Stay up to date with the latest digital trends and innovations in digital marketing and social media management
• Content management on digital channels
• Stay informed about and ensure compliance with relevant regulations, community guidelines and laws regarding user data and privacy
• Fact checking and updating necessary content on all digital platforms to ensure consistency of brands online
• Management & Admin:
• Confer with departments to discuss and determine layout design
• Generate presentations for respective clients
• Coordinate and collaborate on executions to deliver on deadlines

Requisites

• Tertiary qualification in (Digital) Marketing
• A minimum of 3 years’ experience in digital marketing and online platform development/management
• Knowledge of Social Media Management and CRM tools such as Salesforce, Sprout Social and Buffer
• Experience with social media management in entirety (content development, planning, scheduling, advertising), accurate reporting on all platforms
• Google Analytics Certified and relevant experience in creation management and optimization of Display and Search ads
• Knowledge and experience in contemporary marketing, communications and promotions, principles, and practices
• Search Engine Marketing is Advantageous

Notes

• Only shortlisted applicants will be contacted